Clue For Mitt Romney: Stop Whining, Start Fighting – You’ve Got A Golden Opportunity And You Are Blowing It

Update: We explained our critique further this morning. Thanks to all of you in the comments who forwarded our post to Mitt Romney officials and website. Mitt Romney might have gotten our forceful message. This morning we were treated to Romney: Obama running on “falsehood and dishonesty”

“A campaign based on falsehood and dishonesty does not have long legs,” Romney said on “Fox and Friends,” later adding: “The president only has one thing going, and that is constant attacks on me. They’re dishonest. They’re misdirected. And I think the American people recognize that kind of politics as something of the past. It may work in Chicago, but it’s not going to work across America.”

Much, much better Mitt. As we write below, Attack, Attack, Attack. Defense is a loser’s game.

And the New Romney ad: “Whatever happened to Hope and Change?” is much better than the previous slop featuring Obama only audio (our critique of these horrible Romney/SuperPac ads below).

It’s a start to holding Barack Obama accountable for his thuggery.

However, this new ad below sucks. If you listen to it, it is a pro Obama commercial. Ads are seen and HEARD.

Put a negative audio track on these ads. They are clever but a waste of money. Stop being clever. Start speaking the truth so it is heard and seen.


Mitt Romney is under attack on several fronts related to his tenure at Bain Capital. Barack Obama and his campaign are slinging every bit of mud against Mitt Romney.

This is a great opportunity for Mitt Romney however. Mitt Romney must not whine. Mitt Romney has to strike at Obama’s heart. Mitt Romney must expose Obama for the ugly person he is.

Any American who still thinks Barack Obama is a “nice person” must be shown what a creep Barack Obama is. This is no time for Mitt Romney to go soft. Either tell the truth Mitt or quit. It’s that simple.

Mitt Romney must also use this examination of his own decades ago record to examine Barack Obama’s history in Chicago and explain why this corrupt history ties into why Obama has been such a failure as president.

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The Obama strategy is obvious to all: Attack Mitt Romney at what is perceived to be his strength – his successful business record. That is what all this Bain gorilla dust is about.

The Mitt Romney response should be an campaign attack on Barack Obama’s perceived strength – “likeability”. But Mitt Romney is acting like John Kerry when he was challenged with attacks on his perceived strength – his military record.

For weeks John Kerry tried to ignore the attacks on his record. The plan was to pretend the attacks were so ridiculous that they did not deserve a response. The Kerry campaign also did not want to fan the flames licking at his campaign. What John Kerry’s campaign did not understand was that the “swift boat” attacks went to the question not of John Kerry’s Vietnam history but to weakness in national security.

The reason why the “swift boat” attacks mattered was that Americans saw John Kerry unwilling or unable to defend himself on a rather simple matter. If John Kerry could not defend himself then how could John Kerry defend the nation? The reason why the “swift boat” attacks on John Kerry worked was because they showed John Kerry to be too weak to be president.

Mitt Romney better take note of the Kerry “swift boating” and assess his own willingness to fight.

* * * * * *

Thus far we have not been at all impressed with Mitt Romney’s response to the smears. The Mitt Romney campaign has mostly been a mess too. SuperPac ads have been a waste of money as well.

Instead of “a good offense is the best defense” the Romney campaign is serving whine after whine. They say Barack Obama is mean and demand apologies. Romney is forgetting the Capone lesson from Chicago Barack Obama: “They send one of yours to the hospital, you send one of theirs to the morgue.”

What does the Mitt Romney campaign need to do?

First, clearly and without equivocation make Barack Obama personally responsible for the lies. Don’t blame the Obama campaign, blame Obama himself. Ads should be produced which clearly state something along the lines of: “Barack Obama pretends he is a nice person. But Barack Obama is a dirty Chicago thug and liar. Barack Obama is lying about Mitt Romney. Barack Obama commands his campaign to call Mitt Romney a “felon”. Barack Obama pretends he is nice. But Barack Obama is a nasty thug.”

Second, follow John Sununu and bring up Obama’s history in Chicago and how that history impacts the failure of the Obama years in the White House. Point out the crony capitalism Obama engaged in while in Chicago. Rezko, Rezko, Rezko. Tie all the crony capitalism in Chicago with the Solyndra crony capitalism. That’s not very hard to do. We have a treasury of archives here that rival in value the Golden Plates.

Third, Mitt Romney should stick to the economy. But Mitt Romney himself must start referring to Obama’s lies about Bain as a “content of character” issue and that Barack Obama is a nasty, dirty, Chicago thug unworthy of the highest office in the land. Romney can hold Obama to account, attack Obama’s “likeability”, and do it more in sadness than in joy.

Meanwhile the SuperPacs must stop airing those all too clever ads which only have audio of Obama saying something stupid while the text mocks what Obama is saying. The SuperPacs must begin to attack Obama on likeability. The SuperPacs must attack Obama’s record in Chicago and finally vet the thug before a national audience.

The SuperPacs must point out that Obama himself wants to smear Mitt Romney’s record from decades ago and therefore Obama’s record from decades ago is now fair game and now relevant once again.

The SuperPacs must point out that Obama wants more and more Mitt Romney records but that most of Obama’s records remain under Obama’s lock and key.

Attack. Attack. Attack.

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The Mitt Ronney campaign is not on attack. The Mitt Romney campaign is on whine. We hate whine.

John Sununu, not a very attractive messenger, does know how to respond. Rezko, felony, Chicago, that is the way to respond to Barack Obama’s lies:

On outsourcing John Sununu is the only one who got the message right as well:

John Sununu knows how to respond. But the Romney campaign is all whine. The Romney campaign response is simply embarrassing and weak.

Stop talking about the Obama campaign and how mean they are. Talk about what a nasty man Obama is to order such lies be told to the American people.

This type of headline shows weakness and whine: “Romney camp fires back at Obama’s ‘out of control’ team“. This is stupid. The Obama campaign is not “out of control”. The Obama campaign is doing exactly what Obama is telling them to do. The Obama campaign is exactly under control – Obama’s control. This is a weak, lame response from the Romney campaign which appears to be the one out of control and weak.

Indeed, Romney’s Campaign Is Mishandling The Politics Of The Bain Issue. When you are answering questions you are losing. Fight back and call Obama the thug he is.

This ad is sort of a start on the right path but it has a lot of problems:

Again, why is Obama the only one heard in this ad? There has to be an audio track that calls Obama a liar and a thug. This Mitt Romney campaign paid ad is a disaster because what is heard is Obama saying nice things and no other voice saying “Obama lied to you. Obama lied to all Americans. Obama pretends to be nice. But Obama runs nasty campaigns. That is who Obama is. Martin Luther King warned Americans to make judgments based on content of character not color of skin. Obama has low character. Obama is nasty and the Obama campaign is nasty.”

CNN has debunked Obama’s lies with regards to Bain.

You would think Mitt Romney appearing on CNN was a no brainer. Instead, Mitt Romney was the no brainer:

Why didn’t Mitt Romney simply say that Barack Obama personally is the source of these nasty attacks. That Barack Obama himself is in full control of his campaign and that Barack Obama is the nasty thug hurling lies and smears at Mitt Romney. Why all the weak language Mitt?

This is sheer blundering. When Howard Kurtz gets the message out better than the candidate or his campaign (exception: John Sununu) you know you are in trouble:

“Media critic Howard Kurtz warned CNN on Friday that “to many people” it looks like the media has a massive double standard in its campaign coverage of Mitt Romney and Barack Obama.

“[W]hen you combine all the stories, all the airtime, all the column inches, it looks to many people, I’ll just say this bluntly, like the press is giving much more aggressive scrutiny to Romney and his background than it ever gave to Barack Obama,” Kurtz told CNN’s Wolf Blitzer.

Kurtz added that “to some,” the media sound like they are “echoing” the Obama campaign’s talking points.

“And I’ve increasingly been worried about whether the media which have been pushing a lot of these stories,” Kurtz insisted, naming “the Boston Globe, the Washington Post on outsourcing, Vanity Fair on Cayman Island accounts, seem to some people to be echoing the message of the Obama campaign by raising so many questions about Romney’s business background.” [snip]

HOWARD KURTZ: All legitimate questions, Wolf, but I think this may be overkill on the part of the Obama campaign. All the megatonnage it has dropped on Mitt Romney’s head over the many events that happened 14, 15 years ago. And I’ve increasingly been worried about whether the media which have been pushing a lot of these stories, The Boston Globe, the Washington Post on outsourcing, Vanity Fair on Cayman Island accounts, seem to some people to be echoing the message of the Obama campaign by raising so many questions about Romney’s business background.

LAUREN ASHBURN, editor in chief, I don’t agree with you. I think that when it comes to this kind of stuff, the more questions the better. This is a man who’s running for President of the United States of America. Ask the questions, answer the questions, if you want to live at 1600 Pennsylvania Avenue.

BLITZER: Because if you want to be President, you know this Howie, I’m a little surprised to hear what you’re saying, because no more secrets. Everything basically becomes an open book if you want to be the President of the United States.

KURTZ: I am not saying, Wolf, that journalists shouldn’t be asking these questions, probing Romney’s business background. It is, after all, his principal credential for running and saying he’s going to fix the economy. What I am saying, is that when you combine all the stories, all the airtime, all the column inches, it looks to many people, I’ll just say this bluntly, like the press is giving much more aggressive scrutiny to Romney and his background than it ever gave to Barack Obama.”

The Mitt Romney campaign and Mitt Romney should use this to advantage and not whine. If Big Media wants to go back decades the Romney campaign should say “O.K. Let’s go back and examine everyone’s records. Let’s examine Barack Obama and his record. Let’s all get the same vetting.”.

For those who posit “Why the latest Bain story is a loser on all sides” we say you are wrong.

Mitt Romney has a golden opportunity to tear down the last desperate hope of Barack Obama and his campaign – the alleged “likeability”. But to do that Mitt Romney and his allies have to do more than whine. Mitt Romney has to tell his narrative.

Part of that narrative is the nasty person at the center of the Barack Obama campaign – Barack Obama himself.

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What we’ve been warning about since April 2007 is coming to pass. Mitt Romney is finding out how on target we have been. That is because Mitt Romney is now the target of the disgusting Obama campaign and the disgusting low life called Barack Obama.

What we wrote on September 2007 is as true today and just as relevant. Mitt Romney has to explain the corrupt thug at the heart of the Barack Obama campaign – Barack Obama. We discussed this in “Stinky Politics”:

“Want to know how ‘stinky’ the 2008 presidential race is going to get?

In the week of December 17, 2003 a very dirty advertisment appeared on Iowa television. The spokesman and (one of three) leader for the group that ran the ad was Robert Gibbs. Robert Gibbs is also the current communications director for Barack Obama.

The 2003 advertisment, just before the Iowa caucuses, morphed the face of Osama Bin Laden with the face of then frontrunner presidential candidate Howard Dean. [snip]

As the Chicago Tribune pointed out

Despite often lofty rhetoric that he plans to bring the nation a “new kind of politics,” Sen. Barack Obama has surrounded himself with operatives skilled in the old-school art of the political backstab. [snip]

When Obama assembled his crew early this year, he brought together a team with a long track record of the sort of caustic rhetoric he has pledged to avoid, just as other presidential candidates have done by hiring people similarly talented in the art of opposition research and attack. [snip]

From his campaign headquarters in a high-rise on Michigan Avenue, Obama’s political warriors range from a research director with extensive experience in throwing darts from Democratic National Committee’s offices to a communications director who once worked for a group that ran a controversial ad that used an image of Osama bin Laden to attack Howard Dean.

Obama’s latest campaign hiccup started with documents that sarcastically questioned Clinton’s ties to India that were pitched to reporters on a not-for-attribution basis. The documents later became public, angering many Indian-American supporters.

The documents questioned links that Clinton (D-N.Y.) and her husband, the former president, had with various companies that outsource American jobs. One included a headline that referred to Clinton as the Democratic senator from Punjab, a reference to a joke Clinton had made last year at a fundraiser.

Yup, the “outsource” charge against Mitt Romney is recycled from the anti Hillary Clinton mud pail. And the reason why there are so many thugs running the Barack Obama campaign is because Barack Obama wants thugs running his campaign.

The Barack Obama Chicago gangland campaign smeared Bill Clinton as a “racist”. Hillary and Bill became “outsourcers”. Mitt Romney better read our archives and read them fast.

On June 15 2007 we wrote about Obama’s Dirty Mud Politics:

Axelrod is known for operating in this gray area, part idealist, part hired muscle. It is difficult to discuss Axelrod in certain circles in Chicago without the matter of the Blair Hull divorce papers coming up. As the 2004 Senate primary neared, it was clear that it was a contest between two people: the millionaire liberal, Hull, who was leading in the polls, and Obama, who had built an impressive grass-roots campaign. About a month before the vote, The Chicago Tribune revealed, near the bottom of a long profile of Hull, that during a divorce proceeding, Hull’s second wife filed for an order of protection. In the following few days, the matter erupted into a full-fledged scandal that ended up destroying the Hull campaign and handing Obama an easy primary victory. The Tribune reporter who wrote the original piece later acknowledged in print that the Obama camp had “worked aggressively behind the scenes” to push the story. But there are those in Chicago who believe that Axelrod had an even more significant role — that he leaked the initial story. They note that before signing on with Obama, Axelrod interviewed with Hull. They also point out that Obama’s TV ad campaign started at almost the same time. Axelrod swears up and down that “we had nothing to do with it” and that the campaign’s television ad schedule was long planned. “An aura grows up around you, and people assume everything emanates from you,” he told me.

Of course there are plenty of examples of Obama portraying himself as an innocent but the record is that Obama bathes in mud and runs a dirty campaign.

And if anyone in the Mitt Romney campaign does not know what the Obama allies and SuperPacs will soon do, read our entry on Phil De Vellis and his room mate Ben LaBolt (now the Obama traveling mouthpiece for the campaign). The dirt is just beginning to flow.

As we wrote about Obama back in 2007: “Joe Biden was wrong about Obama. Obama is not clean — he’s dirty.” The sooner Mitt Romney communicates that message the closer he will get to the White House.