We prefer the déclassé “Obama Ain’t Working.” But “Obama Isn’t Working” will do just fine. It’s a sister slogan to “Obama made it worse.”
“Campaigns for president always have one of two themes: “it’s time for a change” or “stay the course.” The incumbent power will always be the “stay the course” purveyors, even if “adjustments” or “tweaks/changes” garnish the formula. The out of power challenger will always run a campaign based on the “it’s time for a change” theme.”
As we wrote back then, this year’s battle of the slogans will be “Obama made it worse” versus Obama’s “it would have been worse.”
Ronald Reagan has the most famous and effective iteration of “THE” slogan:
“Are you better off than you were four years ago?” Mr. Reagan asked, dwelling on Mr. Carter’s economic and foreign policy failures. Voters decided that they weren’t, and Mr. Reagan became the 40th president.”
Back in June 2007 we discussed why campaign messages should be a few words, both positive and negative simultaneously, and we provided several examples (“The New Deal”, “The New Frontier”, “Nixon’s The One”, “I Like Ike”, “Morning In America”, “Putting People First”) of earlier successful slogans.
Barack Obama’s 2008 slogan was a sharp attack on Hillary Clinton as well as a web of lies designed to delude the ranks about Obama’s abilities. “Change you can believe in” turned into neither change for the better nor change that could be believed. But it did the trick.
Mitt Romney’s latest appearances have been decorated with a sign that proclaims “Obama Isn’t Working.” Obama Isn’t Working does at least two things.
First, Obama Isn’t Working is a reminder of the endless celebrity style vacations, the golfing, the sports fixations, the basketball games, the publicity stunts, the ceaseless river of words at venue after venue paid by the taxpayer, the flights paid for by the taxpayer, the parties, the celebrity get togethers, the wife trips, the wife vacations, the games, the talk show appearances, the sport show appearances, the children shows appearances, the awards shows appearances, the gala appearances, and of course the many campaign fundraisers tucked into the many fundraisers and fundraisers. Obama Isn’t Working, Obama is raising money for himself. Obama is hanging out with celebrities. Obama is on TV. Obama is at a sports game. Obama is busy avoiding work. Obama is vacationing. Obama is at a publicity stunt.
Second, Obama Isn’t Working is a warning and a bill come due. Imagine, a gorgeous pair of shoes, or a vroom vroom car, or that massive manse on the hill, or that app loaded super new smart phone, or those orchestra seat tickets, or that new super fast computer, or that huge 3d flat screen, or that perfect piece of jewelry, or that wonderful vacation, or that second honeymoon. But… you cannot afford it. You might want it but you can’t afford it. In the same way, you might like Obama, you might be happy you voted for him in 2008 but you still don’t have a job. You can’t afford Barack Obama. Even if you like him, even if you think you want him reelected, even if you think he’ll do a better job next time – you realize you can’t afford the lummox. Obama ain’t working. Obama isn’t working.
Obama Isn’t Working – you can’t afford the never there recovery. Obama Isn’t Working – you can’t afford the high unemployment rates. Obama Isn’t Working – you can’t afford the economic desperation. Hate him or like him – Obama Isn’t Working.
“Obama Isn’t Working” is working as a slogan. The proof “Obama Isn’t Working” is working is the yelps of “RACISM!”
“Obama Isn’t Working” is working so well it is a website. “Obama Isn’t Working” is a video:
If you notice that Obama is not working, that Obama is in way over his head, that Barack Obama does not have a clue about what he is supposed to do – that’s somehow racist. Black people are so delicate and weak and they are all exactly the same that one black person cannot be accused of being a boob. That’s racist.
The many 2008 Hillary Clinton supporters that happened to be black were accused of being racist even though they themselves were black and blacks can’t be racist don’t you know. But if blacks cannot be racists against whites or other races the exception was made for blacks being racists against blacks if they supported Hillary Clinton over Barack Obama.
The race-baiting to protect Obama – who is not working, is all the Barack Obama campaign has left. The alleged “likeability” issue (the one that supposes Barack Obama is more likeable than Mitt Romney even as that argument is made right after a bruising Republican primary) fails when one remembers that the reptilian Richard Nixon was elected twice.
Barack Obama Isn’t Working for Bo:
Obama Isn’t Working:
Obama Isn’t Working and neither are his policies.
Barack Obama is lazy.
Obama Isn’t Working. He’s a liar too:
Even some of his one time voters know Barack Obama is a liar and a phony.
His lies ain’t working this time. 2012 Obama lies ain’t working. Obama ain’t working.